Your marketing focus as a small business owner has most likely been on the written word. After all, SEO is all about high-quality, expertly created copy.

However, don’t underestimate the power of video. In 2021, 66% of people utilise video to get information, and that figure is projected to climb before it decreases. As a result, hiring an animator can make a significant difference in your bottom line.

If you’re ready to recruit an animator for your company, think wisely and hire the best video animator for your business, follow these eight steps to make sure you get the perfect person.

Steps to hire an animator

Decide on your preferred style of animation

There are many distinct types of animation that can be utilized for a variety of purposes. Make a decision regarding what will help your company the best. If I wanted something simple, inexpensive, and upbeat, would a 2D animation do? Or do you require something that is a little bit more believable and true to life in order to differentiate yourself from your competitors?

Set a budget

You could believe that determining a budget is the most important step in the process of hiring an animator. In point of fact, though, this step has a very direct connection to the decision that you made in step 1. As was discussed in the section of the presentation that was devoted to pricing, 3D is more expensive than 2D, and the cost of any additional bells and whistles will be added to that. You should begin by selecting the type of animation that you require, and then move on to determining the resources that will need to be redirected in order to pay for it.

Draw out a thorough brief

Animators are by definition extremely creative people because of the nature of their job. This indicates that if an animator is given free reign, they are likely to wander off in a variety of different directions. You are going to require a very precise and well-defined brief outlining the goals that you have in mind for your animation.

 Things to consider include:

• Colour scheme and placement of your company logo
• Script and language used in the video
• The tone of the animation – should the overriding mood be one of fun, education, warning, or something else?
• Length of the animation – remember, your animator will charge by the minute. In addition, anything longer than 2 minutes is typically considered too long by consumers
• Deadline for delivery. This is critical!

Research freelancers and agencies

Once you’re ready to start looking for animators, hit the internet. If you’re looking for agencies, Google is your friend (or just give Creative.onl a call). If you’re seeking a freelancer, try sites like Fiverr, Upwork and People Per Hour. Look at the experience and expertise of potential animators (they should all have a portfolio for you to review) and check for reviews from previous clients.

Interview potential animators

Once you have a shortlist of potential animators that you feel you can work with, interview them. A real-time conversation will reveal much more than any email thread. Ask about the process, timelines, expenses, what the animator will need from you – and, above all, keep a watchful eye out for personal chemistry. This is essential in any creative endeavour.

Issue the brief

This is the most straightforward step of all , provide your animator of choice with the brief you drew up in step 3! Ensure the animator is comfortable with what you are looking to convey, and they are entirely aware of what is expected of them – and when they need to deliver.

Collaborate until the animation is complete

You are hiring an animator for their expertise. Without putting too fine a point on things, you pay an animator to do what you cannot. As a result., do not stand over their shoulder throughout the process, commenting and directing. However, do not refuse to collaborate. Encourage the animator to show you rough footage and work in progress where applicable. This way, you’ll be able to redirect any misaligned steering of the ship as you go.

Consider what comes next

Finally, approving an animated project and paying the cost is not always the last step. You should plan ahead for your animation demands. In your opinion, is it a pleasure to collaborate with this animator once more? In that case, are you able to apply the same models? Do you have to schedule the cartoonist in advance? And what if the conditions change and you need to make adjustments to your current animation? Make sure everyone is on the same page and doesn’t let the animator get lost in the shuffle.

The Bottom Line

The message of your brand can be disseminated without restriction when you use animation as an effective marketing tool. However, finding the proper animator to work on your project might be difficult. Follow our instructions, and you’ll do just fine. However, if you would want to further explore your requirements for animation, feel free to get in touch with BrandSpark.