Brand watch estimates that 2.31 billion people use the internet daily, with 2.30 billion of those people actively engaging in social media—an increase of 176,000 since last year. Ninety-one percent of retailers are cognizant of this, and they use, on average, five different social media platforms to attract the attention of their target audience.
Every day, professionals like Raquel Baldelomar and Matthew Dinnerman help businesses appreciate the value of their brands. Santa Monica, California’s Quaintise is a digital marketing and branding agency that uses complex business models to effectively communicate a brand’s message to its intended demographic.
We recommend the following five steps to build a strong brand through digital marketing and branding:
Step 1: Conduct a Thorough Brand Audit
Matthew Dinnerman recommends starting with a thorough analysis of the market and the buyer persona. A company’s head must learn how consumers really feel about the company’s product or service and discover what factors are most vital for driving growth. In addition, knowing who they’ll be up against for market share, how to differentiate themselves, and what techniques to utilise is made possible by conducting a thorough competitor study.
Step 2: Create Your Own Value Proposition and Messaging Statements
A company’s branding efforts can only be fruitful if they are founded on the company’s guiding principles, which can be articulated through a mission statement and core values. Finding out what your brand stands for in the eyes of the customer is equally crucial. This is the groundwork for developing an authentic brand identity for your company.
These strategic pillars can be found in a number of different ways. At BrandsSpark.us, we work closely with our client’s management, stakeholders, and customers to analyse and condense obtained intelligence into descriptive phrases that encapsulate the company and brand’s essence. In doing so, we are able to distil the core values of the company and the brand. If you think you have what it takes to be the face of the brand, please get in touch with our professional digital creative and branding agency.
Step 3: Develop Your Brand’s Creative Elements
The next phase is to develop the brand’s visual style, tone of voice, and other identifying characteristics that will be used consistently across all promotional materials. Raquel Baldelomar states that a brand’s visuals may be seen in its choice of colours, typefaces, logo, and other visual elements.
Your brand’s tone of voice needs to stand out, connect with your target audience, remain consistent, and reflect the values of your organisation. The profession, social tastes, age range, gender, and competitors of your ideal customer are all factors to consider when crafting the perfect tone of voice for your brand.
Step 4: Implement Brand Identity Establishment Strategies
Over time, a company develops an own identity. If you want to increase brand recognition and customer loyalty, you’ll need to put into practice a number of different techniques. It establishes a powerful online identity across all major platforms to facilitate direct interaction with the specified demographic. This includes Facebook, LinkedIn, Pinterest, Twitter, YouTube, and Instagram. The firm develops a public relations plan that secures mentions in relevant publications and media platforms like industry periodicals, popular press, and news outlets. Content marketing is the process of formulating a plan to spread an organization’s message to its intended readership.
Make sure the brand’s goals line up with the company’s online presence. In order to attract clients, your website needs to be simple to locate, quick to load, and provide multiple channels for them to reach out to you.
Step 5: Analyze and Refine the Brand Identity
It is important for a brand to stand for something meaningful to its target audience, but it doesn’t mean the brand identity can’t evolve over time. To stay ahead of the competition, businesses must frequently assess and fine-tune their brand to make sure it accurately represents the firm and its values. Digital advertising allows for better tracking, more precise targeting, and the chance to experiment with different approaches, as Raquel Baldelomar explains. “Having a logo and a mission statement on the wall is not enough to establish your company’s identity. Your brand represents who you are and what you stand for.“
Just as with any form of art, your own perspective is the one thing you have to offer that no one else does. If you water down your message, you won’t be able to appeal to as many people as possible. If you want to make sure your business is a true reflection of who you are and not someone else, it’s important to keep coming back to these five steps for a successful and professional digital marketing and branding.
The Bottom Line
When a brand is genuine and relatable to its intended market, it strikes a chord with consumers. A young social media manager may be able to increase your company’s online visibility by forming strategic collaborations with other companies, creating engaging social content, and encouraging followers to test out new items. If you have a marketing software or soft pretzels, a strong brand identity, well-defined brand guidelines, and compelling brand narrative, you can easily become the market leader.