As
a legal practice, you’re undoubtedly aware of how social media is transforming
the world of marketing and client-attorney contact. There are numerous
advantages to adopting social media platforms for law companies.
Not
only can they boost contact with their customers, but it also helps to progress
their search engine rating while recruiting new customers. Lawyers can develop
customized marketing tactics to generate hundreds of potential new leads.
Regardless
of the pros and cons of social media, one question remains: what should lawyers
put on Facebook? What should legal companies prioritize regarding interesting,
meaningful, and relevant content?
We’ll
look at some content ideas for lawyers here, so keep reading for eight content
ideas.
1. Articles Based
on your Legal Information
One
significant advantage of using social media is that it allows you to establish
your legal company as a knowledgeable team that can guide prospective clients.
The most efficient approach to accomplish this is to upload and promote
necessary legal materials and suggestions for future customers.
Examine
material from legally sanctioned blogs, news articles, company websites, or
organizations. This method can help you become the go-to source for trustworthy
guidance and support and promote your brand and company.
2. Something
Amusing
Just
because you work for a law firm doesn’t mean you can’t laugh at yourself. It
reveals your human side, makes you personable, and, in many situations, makes
your law company more approachable and likeable.
3. News About your
Firm
Do
you have any upcoming events? If your firm enjoys participating in local
events, offering free advising sessions, or is active in local charity events
or sponsorships, it is critical to inform your followers and clients.
4. Publish
Motivational Quotes
We’ve
all liked or shared a motivational phrase or article at some point. This
demonstrates how successful and exciting these posts are. Not everyone on
social media wants their news stream loaded with promotional stuff, legal warnings,
and serious information; they also want to be entertained and
thought-provoking.
5. Share Breaking
News Stories
Has
something significant occurred in the legal world recently? Have you been
following any high-profile cases? Posting breaking news items related to your
legal field is a terrific opportunity to express your thoughts and opinions on the
subject. It demonstrates that you have your finger on the pulse and are keeping
up with global happenings.
These
postings can be exciting and provide a keen glimpse into the inner workings of
your organization, making you more relatable to potential clients. A video
showing your office, where the team meets for coffee, or how you spend your
days. Candid photographs foster trust and bring realism to your company.
7. Legal Questions
Should be Asked
Asking
questions on your social media accounts is a quick and easy way for new and
current clients to communicate with you. As a result, your pages will be
recognized! Who gets the dogs after you divorce? Or, how long did it take you
to get back behind the wheel after your accident? People have strong emotional
responses to questions like these!
8. Share your
Favourite Stuff or Products
This piece is another technique to establish
trust and reliability with your audience. Whether you’re talking about your
favourite pens and stationery items, or your famous coffee brand and mug,
you’re bringing another layer of reality to your brand and allowing people to
engage with you on a different level.
