As a legal practice, you’re undoubtedly aware of how social media is transforming the world of marketing and client-attorney contact. There are numerous advantages to adopting social media platforms for law companies.
Not only can they boost contact with their customers, but it also helps to progress their search engine rating while recruiting new customers. Lawyers can develop customized marketing tactics to generate hundreds of potential new leads.
Regardless of the pros and cons of social media, one question remains: what should lawyers put on Facebook? What should legal companies prioritize regarding interesting, meaningful, and relevant content?
We’ll look at some content ideas for lawyers here, so keep reading for eight content ideas.
1. Articles Based on your Legal Information
One significant advantage of using social media is that it allows you to establish your legal company as a knowledgeable team that can guide prospective clients. The most efficient approach to accomplish this is to upload and promote necessary legal materials and suggestions for future customers.
Examine material from legally sanctioned blogs, news articles, company websites, or organizations. This method can help you become the go-to source for trustworthy guidance and support and promote your brand and company.
2. Something Amusing
Just because you work for a law firm doesn’t mean you can’t laugh at yourself. It reveals your human side, makes you personable, and, in many situations, makes your law company more approachable and likeable.
Many people associate attorneys with money, coldness, and stuffiness; our amusing approach helps to shift that perception. Legal jokes and memes are a terrific way to increase interaction, with some followers sharing your work and making it visible to even more people. Give your company a personality!
3. News About your Firm
Do you have any upcoming events? If your firm enjoys participating in local events, offering free advising sessions, or is active in local charity events or sponsorships, it is critical to inform your followers and clients.
Rather than sending hundreds of emails, a catchy, informative blog article would suffice. You may also build specific Facebook events and invite clients and followers!
4. Publish Motivational Quotes
We’ve all liked or shared a motivational phrase or article at some point. This demonstrates how successful and exciting these posts are. Not everyone on social media wants their news stream loaded with promotional stuff, legal warnings, and serious information; they also want to be entertained and thought-provoking.
Motivational quotes can help you keep your fans interested, get your material shared and noticed by others, and grow your online following. Give it a shot.
5. Share Breaking News Stories
Has something significant occurred in the legal world recently? Have you been following any high-profile cases? Posting breaking news items related to your legal field is a terrific opportunity to express your thoughts and opinions on the subject. It demonstrates that you have your finger on the pulse and are keeping up with global happenings.
6. Photos and Videos from Behind the Scenes
These postings can be exciting and provide a keen glimpse into the inner workings of your organization, making you more relatable to potential clients. A video showing your office, where the team meets for coffee, or how you spend your days. Candid photographs foster trust and bring realism to your company.
7. Legal Questions Should be Asked
Asking questions on your social media accounts is a quick and easy way for new and current clients to communicate with you. As a result, your pages will be recognized! Who gets the dogs after you divorce? Or, how long did it take you to get back behind the wheel after your accident? People have strong emotional responses to questions like these!
8. Share your Favourite Stuff or Products
This piece is another technique to establish trust and reliability with your audience. Whether you’re talking about your favourite pens and stationery items, or your famous coffee brand and mug, you’re bringing another layer of reality to your brand and allowing people to engage with you on a different level.
